Launching a new product? Need supporting launching, creating a strategic marketing planning and selling the product? We can help .
Our approach is commercially focused in ensuring we keep your business imperative, the views of your clients and the relationship to effective return on investment front and centre. Your plan has to make business sense to be implementable and has to be customer centric.
Case Study – New sustainability software product launch targeted at SME and supply chain action
EMPOWERED2 acted as the product manager to finalise, create a compelling marketing strategy, QA and launch a new software product that has ben stuck at 80% complete due to resource constraints.
Overcoming the sunk costs of the investment already made and getting to product launch quickly was the focus of this project, generating leads and opportunities to recover the investment. In 4 weeks we;
- Reviewed and added additional valuable elements to the product
- Created a strategic marketing plan
- Created tactical posts for LinkedIn
- Developed the webpage including demo video and content
- Created a demonstration plan
- Created a sales plan
- QA’d the software
- Acted as part of the launch team, talking about the product in our network
- As product managers we worked with the creators of the software across 2 companies as well as external marketing teams
We now move to the exciting phase of developing and closing the first sales from the product.
What the client got from us
- 20 years of environmental consulting expertise across a wide breadth of different services, markets and customer types and sectors
- 10+ years of exec leadership experience helping us navigate leadership challenges and governance as part of ouradvice
- Expert sales capability including marketing strategy, sales process and governance and value based selling methodologies
- Expertise in both consultancy, software and packaged support services
- Bundles of positive energy and enthusiasm to bring the best out of your team and gain insights from wider external stakeholders if you wish
- A creative, curious approach to finding different solutions
- An approach founded in simple, tried and tested, tools and methodologies which are easy to understand and implement
- A highly implementable plan to take forward, with or without our ongoing support.
EMPOWERED2 